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Apple Explains Why Chrome Users Should 'Switch to Safari'

Source: MacRumors: Mac News and Rumors - All Stories
Published: October 13, 2026 at 5:59 AM

Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac.

Switch to Safari
"Safari is a more powerful and private browser than Chrome," says Apple.

Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance for certain tasks, privacy features, and less battery life consumption.

Apple has shared two related YouTube videos that promote Safari's Intelligent Tracking Prevention and Distraction Control features.

Head to the "Switch to Safari" page to learn more.

The videos are embedded below.


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